Duer asked me what Duer means to me for this Fall/Winter campaign. With this in mind, with Duer being an adventure-forward brand with apparel that can sustain the elements, I decided to put this to the test. I created a campaign around showing off how Duer can be used in both the mountains and in the city seamlessly.

The deliverables came in the form of 10 stills and a short form video posted on social media.